Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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OCT 2007

Nokia looking at big picture

Latest acquisition places cellphone ad unit in Boston

Boston Globe, October 18, 2007 — Nokia Corp., the world's dominant cellphone maker, is positioning itself to compete against the likes of MySpace, iTunes, and Google, and is anchoring a key part of its new business in the Back Bay.

Category: Marketing Strategy
Tags: Apple, iTunes, Nokia, frame of reference

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