Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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OCT 2007

Toyota Goes Deep into Target Demo with Web, Gaming Push

MarketingVox, October 17, 2007 — Instead of buying ad space on big portals, is Toyota targeting local newspapers, TV station sites and even video games. The roadblock campaign for Toyota's 2008 Highlander was run on Monday, hitting the homepages of 130 local newspapers and TV stations.

Category: Marketing Strategy
Tags: Toyota, Media Mix

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