Tiger Woods, Gatorade Team Up on Gatorade Tiger†

First Sports Drink Branding for Golf Star

Advertising Age, October 17, 2007 — Gatorade is partnering with Tiger Woods on a new sports drink, the PepsiCo brand's first athlete-licensed offering.

Gatorade Tiger will make its debut in stores next March and will be supported by a major marketing campaign. It's Mr. Woods' first foray into selling sports beverages.