1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior

New York Times, October 15, 2007 — Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.

The 1,200 people who attended the 97th annual conference of the Association of National Advertisers, held here from Thursday through yesterday, heard speaker after speaker address the growing popularity of what is known as behavioral targeting, as opposed to basing pitches on consumer attitudes, opinions or perceptions.