Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
SEP 2005

In a Shift, Marketers Beef Up Ad Spending Inside Stores†

Wall Street Journal, September 21, 2005 — Funky Displays and Lighting, TV Spots in Wal-Mart; Unsettling Madison Avenue - Fake Doorknobs Pitch Diapers

Categories: Marketing Strategy, Customer Experience
Tags: P&G, Retail Design

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