OCT
2007
Nintendo Is Ad Age's Marketer of the Year†
...While Marketers Picked Apple as Their Choice
Advertising Age, October 15, 2007 — Question: Can a new product not only radically revive a company but also reinvigorate an entire industry?
In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family.
Category: Marketing Strategy


