Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
OCT 2007

Marketers Unprepared For New World Disorder: ANA

MediaPost Publications, October 12, 2007 — THEY SEE IT ALL AROUND them. More than 90% of the 250-plus marketers surveyed for a cross-industry study set for release at the ANA Annual Meeting say they plan to increase their digital spending. But plenty of obstacles stand in the way of fully embracing the new world disorder of fragmentation and personalization of media--culture being the biggest one.

Category: New Media Marketing
Tag: Digital media

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article