Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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OCT 2007

Seventeen, Dove Team for 'Body Peace Project'†

Girls Asked to Sign Pledge to Not Hate Their Shapes

Advertising Age, October 9, 2007 — NEW YORK (AdAge.com) — Seventeen magazine may still be pretty obsessed with appearance — recent issues delivered dozens of tips on manicures, shopping and flawless skin — but under Editor in Chief Ann Shoket, the November issue is introducing a "Seventeen Body Peace Project" to help girls appreciate their shapes and stop stressing over the beauty industry's preferred standards. And she's getting some help from Unilever's Dove, a brand whose most recent viral video chronicles the damaging effect of unrealistic media images on young girls.

Category: Brand Strategy
Tags: Avon, Seventeen, Partnerships

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