Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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OCT 2007

Toyota’s Latest Commercial Is Not on TV. Try the Xbox Console.

New York Times, October 8, 2007 — AMONG other new features, the new Toyota Yaris has a giant tentacle that reaches out of its roof to shoot enemies as it races through a futuristic tunnel, sometimes within inches of soaring fireballs. The tentacle is not standard on the new models: this Yaris car was devised by a video game company rather than automobile engineers.

Category: New Media Marketing
Tags: Toyota, Advergame

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