Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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OCT 2007

Want New Products That Get Noticed? Change the Process†

Bad Call: Results From a New Survey Show Marketers Are Reluctant to Financially Invest in True Innovation

Advertising Age, October 1, 2007 — The media are always looking for new "darlings," and every now and then a sensational new product emerges, whipping them into a frenetic state. Swiffer, the iPod, TiVo, Crest Whitestrips, Red Bull — all are products that had the industry gushing about their features and benefits. Part of what drives these stories is the fact that there are so few wildly successful new products — especially in comparison with the number of products launched.

Category: Innovation
Tags: Creativity, Innovation Risk, New Products

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