Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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OCT 2007

'Prison Break' Helps Sell Toyota in TV Guide†

Artist That Created Show's Jailhouse Tattoos Draws a Yaris

Advertising Age, October 2, 2007 — NEW YORK (AdAge.com) — When the new issue of TV Guide reaches newsstands Oct. 4, readers will find a 16-page booklet devoted to Fox's "Prison Break" series inside, including a pair of ad spreads capitalizing on a plot point to sell the Toyota Yaris.

The ads are the latest examples of advertising designed to break out by leveraging one brand to promote another — and the creative contributions from magazine publishers that once came exclusively from ad agencies.

Category: Marketing Strategy
Tags: Fox, Toyota, Advertising, Partnerships

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