Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
SEP 2007

The Fastest-Growing Medium? Shopper Marketing†

Deloitte Study Shows In-Store Spending Is Outpacing Even the Internet

Advertising Age, September 27, 2007 — BATAVIA, Ohio (AdAge.com) — The fastest-growing medium isn't the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars — doubling their expenditure in the past three years alone.

A new study finds shopper marketing has grown from 3% of the overall marketing budgets of the 19 package-goods manufacturers surveyed in 2004 to 6% this year. The manufacturers expect it to reach 8% of marketing budgets by 2010.

Category: New Media Marketing
Tags: Nielsen, P&G, Advertising, CPG

Related Factoid

That puts the compound annual growth rate for their shopper-marketing spending at 21%, faster even than spending on internet advertising (rising 15% annually) and far faster than the 2% growth projected for spending on such traditional media as TV, print and radio.

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