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OCT 2007

Spicing Up the Gum Trade

The Wrigley Global Innovation Center is changing the way the venerable candy maker creates products. How a sleek new chew came to be.

Fast Company, October 1, 2007 — On Goose Island, an industrial district in downtown Chicago, clipboard-carrying chemists are filling vials, testing formulas, and calibrating state-of-the-art spectrometers in the laboratories of an ultramodern research facility.

Category: Innovation
Tags: Wrigley, New Products

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