Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
SEP 2007

Managing Innovation†

How to get the most out of your company's big ideas

Wall Street Journal, September 24, 2007 — Managing innovation is one of the biggest challenges that companies face. They not only need to come up with new ideas, but they also need to foster a culture that encourages and rewards innovation. Otherwise, they risk being overtaken by their competitors.

At a recent panel discussion at the Tech Museum in San Jose, Scott Thurm, management-news editor for The Wall Street Journal, talked about managing innovation with four experienced managers at Silicon Valley technology companies: Marthin De Beer, senior vice president of the emerging-markets technology group at Cisco Systems Inc.; Judith L. Estrin, chief executive of Packet Design Inc., a network-technology company; Douglas Merrill, vice president of engineering and chief information officer of Google Inc.; and Douglas Solomon, chief technology strategist at IDEO, an innovation and design consulting firm.

Category: Innovation
Tags: Innovation Culture, Innovation Risk, Managing Innovation, Metrics & Measurement

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article