Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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SEP 2007

Economy Drives Increase in Online Ad Plans for '08: Survey

MediaPost Publications, September 24, 2007 — THE ECONOMIC DOWNTURN THAT HAS put a cloud over traditional media spending is not having the same effect on online advertising.

That's one indicator from a survey of MediaPost members conducted this month by InsightExpress. While the survey is only directional in nature, a full 70% of the 59 respondents said their fourth-quarter online budget is up over the same period in 2006.

Categories: New Media Marketing, Marketing Effectiveness
Tag: Online Marketing

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