Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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SEP 2007

A Madison Avenue maven speaks out

Shelly Lazarus, the CEO of advertising agency Ogilvy & Mather, answers your web questions about the branding business and her legendary career.

FORTUNE, September 17, 2007 — She's best known for building other people's brands, but Lazarus herself is one of the biggest names in advertising. With a blue-chip client roster that's the envy of Madison Avenue, the head of WPP's Ogilvy & Mather runs one of the most prestigious agencies in the world. Fortune's Matthew Boyle asked her your questions - and ours - on everything from Mattel's recall crisis to what it's like to be on the GE board.

Categories: New Media Marketing, Brand Strategy, Marketing Strategy
Tags: Brand Identity & Positioning, Marketing Strategy

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