Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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SEP 2007

Take a number, Southwest fliers

Airline to keep open seating but assign places in line

Chicago Tribune, September 20, 2007 — Kiss the cattle call goodbye, but get ready to take a number the next time you fly Southwest Airlines.

The Dallas-based airline said yesterday that it will change the open-seating system that has been central to its maverick identity through 36 years in business by assigning numbers to position passengers in boarding lanes

Categories: Brand Strategy, Customer Experience
Tag: Southwest

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