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SEP 2007

Wal-Mart Brands Its Green Strategy†

Retailer to Unveil Energy-Saving Line Of Own Light Bulbs

Wall Street Journal, September 20, 2007 — One of the biggest U.S. proponents of energy-saving, compact-fluorescent light bulbs will double its bet on the technology as Wal-Mart Stores Inc. unveils its own line of the spiral-shaped bulbs under one of its in-house brands.

Wal-Mart, the world's largest retailer by sales, plans for its Great Value CFL bulbs to cost less than brand-name bulbs, pricing a pack of four bulbs at $7.58, or roughly the price of a three-pack of brand-name bulbs. The Bentonville, Ark., retailer intends to stock its bulbs in 3,000 — or nearly three-quarters — of its U.S. stores this month. It is expected to announce its plan today.

Category: Brand Strategy
Tags: Wal-Mart, Green, Private Label

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