Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
SEP 2007

Are EBay and Others the New New Media?†

Standard Definition Gets Foggy When E-Commerce Sites Start Selling Ad Space

Advertising Age, September 18, 2007 — What makes media "media"? Increasingly, that question is getting harder to answer.

The web, it turns out, is doing more than just transforming media-business models — it's blurring the definition of media in the first place.

Category: New Media Marketing
Tags: eBay, Papa Johns, Service Magic, Advertising, New Media

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