Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
SEP 2007

The New Fear Factor: 'Little' Brands Do Better

MediaPost Publications, September 18, 2007 — LEAD IN TOYS. DATA BREACHES. Tainted pet food. Mad cow. Global climate change. Pending debt implosion. No wonder consumers are a little jumpy these days. And while there's no evidence of consumer backlash on any single issue, new research from the Natural Marketing Institute suggests that, collectively, this new "fear factor" is affecting the way America shops, causing consumers to favor smaller, quirkier brands that seem "local" over soulless brand names from mass marketers.

Category: Brand Strategy
Tags: organic, specialty brands

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