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SEP 2007

Heinz Anticipates Another Success With Consumer Ads

MediaPost Publications, September 18, 2007 — HEINZ IS GOING BACK FOR more consumer-generated ketchup spots with Take Two of its "Top This!" TV Challenge. Viewers watching Sunday night's Emmy Awards show saw the round one winner from Andrew Dobson of Wheelersburg, Ohio, who runs a one-man production shop. The spot's tagline: "The Kissable Ketchup."

Dobson, 29, was the winner of the Heinz "Top This" TV Challenge, which invited consumers to produce homemade Heinz commercials and then upload them for voting onto YouTube for a chance to win $57,000 and national exposure.

Category: New Media Marketing
Tags: Heinz, CGM - Consumer Generated Media

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