Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
AUG 2005

Instrument Giant Plays Local Tune†

Guitar Center Uses Prizes, Lure of Fame to Compete With Small Stores' Appeal

Wall Street Journal, August 30, 2005 — How does a musical-instrument conglomerate with $1.51 billion in sales, 152 company-named retail locations and a Nasdaq-listed stock "keep it real," as musicians say, at the local level?

Category: Brand Strategy
Tags: Guitar Company, Repositioning

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article