Marketing Factoids

  • less than 5% of social media users regularly turn to these social networks for "guidance on purchase decisions" in any of nine product and/or service categories - Knowledge Networks source ›
  • According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom. source ›
  • Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." source ›
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SEP 2007

Hotel Chains Grapple With Meaning of Green†

Marriott, Starwood Face Confusing Products, Standards In Bids to Make Lodging Environmentally Friendly

Wall Street Journal, September 11, 2007 — As director of Element, a brand of environmentally conscious hotels being developed by Starwood Hotels & Resorts World Wide Inc., Nicholas Lakas picks his way across a landscape of so-called green products each time he steps into his office.

Among the items: salt and pepper shakers billed as 100% recyclable; piles of towels and sheets made with organically grown fibers; boxes of organic snacks; and a countertop slab made from recycled materials.

"We get so many products, so many phone calls," Mr. Lakas says. "I have nowhere to put it, and we are always looking at it and evaluating it." He is shopping for environmentally friendly products — from plates and light bulbs to heating and air-conditioning systems — to be used in the first hotel in the planned chain of 90.

Category: Brand Strategy
Tags: Hyatt, Marriott, Starwood, Green

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