Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 2007

Marketing Mix Push by Parade Ups Stakes for Media Owners†

Staid Sunday Magazine Boosts Sales 20% for P&G, Kraft, Campbell

Advertising Age, September 10, 2007 — It turns out that Parade, the venerable, some might say frumpy, Sunday magazine inextricably linked to the struggling newspaper industry, is a return-on-investment powerhouse.

At least that's what marketing-mix modeling the publication commissioned from Information Resources Inc. appears to show, in a move that increases the pressure on other media players to similarly prove their worth.

Category: Marketing Effectiveness
Tags: Parade, Marketing Effectiveness ROI, Media Mix

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