Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
SEP 2007

Neiman Marcus Builds Brand Via ... YouTube?†

Luxury Retailer Takes Over Site's Front Page to Show Consumers Its Hipper Side

Advertising Age, September 10, 2007 — What is one of the country's most high-end, trend-right department-store brands doing on a site best known for laughing-baby videos and teenage webcam musings? Oh, just building its future customer base.

Categories: New Media Marketing, Brand Strategy
Tags: Nieman-marcus, YouTube, Brand Identity & Positioning

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article