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SEP 2007

Use of new media between B2B & B2C

KenRadio, September 6, 2007 — While B2B (business to business) and B2C (business to consumer) marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most important, budgeting for new media. B2B and B2C marketers plan to increase their new media budgets this year, with 78% of B2C marketers and 66% of B2B marketers reporting budget increases for new media. Only 3% of B2B respondents said they planned to spend less on new media this year, according to a new study by B2B Magazine.

Category: New Media Marketing
Tag: B2B

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