Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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SEP 2007

Four of 10 Americans Read Blogs, One-Third of Those Click on Ads

Marketing Charts, September 5, 2007 — Blogging has entered the US mainstream, with nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study. Moreover, “8% of Americans currently have their own blog,” said Tom Mularz, SVP at Synovate. “This is surprising given that a few years ago hardly anyone knew what a blog was.”

Category: New Media Marketing
Tags: Blogs, Media Consumption

Related Factoid

4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is - Synnovate

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