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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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SEP 2007

How To Make A Microserf Smile

While Google was turning heads with its employee perks, an unlikely manager took on morale in Redmond

BusinessWeek, September 10, 2007 — Steven A. Ballmer had an epic morale problem on his hands. Microsoft Corp.'s (MSFT ) stock had been drifting sideways for years, and Google envy was rampant on the Redmond (Wash.) campus. The chronically delayed Windows Vista was irking the Microserfs and blackening their outlook. So was the perception that their company was flabby, middle-aged, and unhip

Category: Brand Strategy
Tags: Microsoft, Employee Engagement

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