Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›
AUG 2007

What's a Smart Way to Advertise on Social Networks?†

Initiative's Joshua Sarpen Did a Study to Find Out

Advertising Age, August 28, 2007 — With millions of consumers logging on each day, social networks may seem like a no-brainer way for marketers to reach consumers. But some are still wary of a medium that doesn't have metrics to back it up, said Joshua Sarpen, manager of Initiative Insight and Futures.

Category: New Media Marketing
Tags: Advertising, Social Networking

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