Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

Business Blogging Still Rare

Few firms willing to enter blogosphere.

eMarketer, August 29, 2007 — Only 5% of UK corporations use blogs on a regular basis, according to the WebTrends-commissioned "Marketing in the Dark" report, conducted by Loudhouse Research in January 2007. WebTrends contrasted this finding with the 85% of marketers who thought an effective Web presence was important in achieving sales and marketing objectives.

Category: New Media Marketing
Tag: Blog

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