Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
AUG 2005

Econometrics Buzzes Ad World As a Way of Measuring Results -†

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Wall Street Journal, August 16, 2005 — Method Claims to Identify Campaigns That Lift Sales; Sir Martin's 'Holy Grail'

Category: Marketing Strategy
Tags: Metrics & Measurement, Research

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