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SEP 2007

Girl Power

No rich relatives? No professional mentors? No problem. Ashley Qualls, 17, has built a million-dollar web site. She's LOL all the way to the bank. :)

Fast Company, September 1, 2007 — ate last year, Ian Moray stumbled across a cotton-candy-pink Web site called Whateverlife.com. As manager of media development at the online marketing company ValueClick Media (NASDAQ:VCLK), he was searching for under-the-radar destinations for notoriously fickle teenagers. Beyond MySpace and Facebook, countless sites come and go in the teen universe, like soon forgotten pop songs. But Whateverlife stood out. It was more authentic somehow. It featured a steady supply of designs for MySpace pages and attracted a few hundred-thousand girls a day. "Clever design, a growing base--that's a no-brainer for us," Moray says.

Category: New Media Marketing
Tags: MySpace, WhateverLife, Social Networking, web 2.0

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