Chips, Dip and Nintendo Wii†

Consumers of All Ages Are Throwing Video-Game Parties, and Advertisers Want in on the Fun

Advertising Age, August 28, 2007 — Just after Christmas last year, Evite staffers began to notice Nintendo's Wii video-game system popping up in search queries, idea forums and party themes. In fact, they were seeing more than 100 Wii parties a month. So in March, the online-party-invite specialist launched dedicated Wii party-planning pages. This month, it added invitations including actual Wii avatars, games and themes.