U.S. Weakly: American Brands Take Hits†

Gfk Roper Study Shows Coke and Other Giants Losing Likability Abroad

Advertising Age, August 27, 2007 — Coca-Cola, McDonald's, Colgate-Palmolive and Kodak are among blue-chip U.S. brands taking a beating when it comes to how liked they are around the world, according to a study by GfK Roper Consulting, in part because of their country of origin. Attitudes toward Americans and their culture are increasingly negative, said Jennifer James, senior consultant at Roper. "Our foreign policy has contributed."