Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
AUG 2007

U.S. Weakly: American Brands Take Hits†

Gfk Roper Study Shows Coke and Other Giants Losing Likability Abroad

Advertising Age, August 27, 2007 — Coca-Cola, McDonald's, Colgate-Palmolive and Kodak are among blue-chip U.S. brands taking a beating when it comes to how liked they are around the world, according to a study by GfK Roper Consulting, in part because of their country of origin. Attitudes toward Americans and their culture are increasingly negative, said Jennifer James, senior consultant at Roper. "Our foreign policy has contributed."

Category: Brand Strategy
Tag: Global

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