Print and Digital Need Not Compete

The Web is effective, but some find it intrusive.

eMarketer, August 27, 2007 — The printed word still holds a strong pull for many consumers, according to Deloitte & Touche's "State of the Media Democracy" study, conducted by the Harrison Group in March 2007. Nearly three-quarters of respondents said they would rather read the printed version of a magazine even if they could get the same information online.