Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
AUG 2007

Print and Digital Need Not Compete

The Web is effective, but some find it intrusive.

eMarketer, August 27, 2007 — The printed word still holds a strong pull for many consumers, according to Deloitte & Touche's "State of the Media Democracy" study, conducted by the Harrison Group in March 2007. Nearly three-quarters of respondents said they would rather read the printed version of a magazine even if they could get the same information online.

Category: Marketing Strategy
Tags: Advertising, Media Consumption

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