Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
AUG 2007

At 30,000 Feet, Finding a Captive Audience for Advertising

New York Times, August 27, 2007 — “Please return your seatbacks and tray tables to their upright and locked position — and start reading the advertisement that is staring you in the face.” O.K., you won’t actually hear that last part as the flight attendants prepare an aircraft for landing. But as airlines look for new sources of revenue to offset rising fuel costs, more carriers are turning planes into marketing vehicles, installing advertising in hard-to-miss places.

Category: Marketing Strategy
Tag: Advertising

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article