Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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AUG 2007

Survey: To Reach College Students, Brands Need to Use Internet

Marketing Charts, August 27, 2007 — As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio, according to a recent Burst Media study of college students

Category: Marketing Strategy
Tags: Online Marketing, Youth Marketing

Related Factoid

50.6% of college students surf the web while watching TV

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