Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2005

Marketings drive to recapture the imagination†

Financial Times, August 15, 2005 — CEOs are losing faith in a discipline once revered as the engine of growth. How can marketers respond, asks Nirmalya Kumar

Category: Marketing Strategy
Tag: Marketing Tactic

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