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  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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AUG 2007

Colleges Perfect for Word of Mouth

Young adults seek friends' recommendations.

eMarketer, August 23, 2007 — College students, like many young people, are strongly influenced by word of mouth and look to their friends for advice. With the rise of social networking, blogs and viral video, this group has many new user-generated sources for information about products and services.

Category: New Media Marketing
Tags: Social Networking, Youth Marketing

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