Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

IBM Consumer Study: Internet Rivals Declining TV as Primary Media Source

Marketing Charts, August 22, 2007 — Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies, according to a new IBM survey of consumer digital media and entertainment habits.

Category: New Media Marketing
Tags: IBM, Media Consumption

Related Factoid

66% of respondents reported viewing 1-4 hours of TV per day, vs. 60% who reported the same levels of personal internet usage. - IBM Study

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