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AUG 2007

A School for Cat-Loving Consumers†

Meow Mix Acatemy Puts New Yorkers in Touch With Their Feline Side

Advertising Age, August 21, 2007 — Rain may have dampened on The Meow Mix Acatemy's official first day of school, but new students were eager to learn about how to think more like their feline friends. From Aug. 21 to Aug. 25, cat lovers and pet parents will have the chance to learn about the "true feelings" of their cats with a series of seminars hosted by Del Monte's Meow Mix.

Category: Brand Strategy
Tag: Event & Experiential Marketing

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