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AUG 2007

Catching the European Mobile Market

European mobile customers may speak many different languages, but marketers everywhere are getting the message.

eMarketer, August 22, 2007 — "The European mobile market starts with two big advantages: a widespread, high-speed infrastructure and handset manufacturers that are among the best in the world," says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report, Mobile Europe. "So it's no wonder that European mobile consumers are accustomed to switching easily between voice and data services."

Category: New Media Marketing
Tag: Mobile

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