Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

Is Wal-Mart a Brand Killer?

Brandchannel.com, August 20, 2007 — Love it or hate it, there is simply no other retailer quite like Wal-Mart. Read the brandchannel debate about the Wal-Mart brand and you’ll see what we mean.

Category: Brand Strategy
Tag: Wal-Mart

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