Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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AUG 2005

Frothier Than Ever: The Tall Cold One Bows to the Stylish One

New York Times, August 15, 2005 — At Employees Only, a trendy bar and restaurant in the West Village of Manhattan, the good-looking, stylishly attired bartenders do not serve Budweiser. Nor do they sling bottles of Miller, Amstel Light, Heineken or any of the usual well-known beers.

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