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AUG 2005

Frothier Than Ever: The Tall Cold One Bows to the Stylish One

New York Times, August 15, 2005 — At Employees Only, a trendy bar and restaurant in the West Village of Manhattan, the good-looking, stylishly attired bartenders do not serve Budweiser. Nor do they sling bottles of Miller, Amstel Light, Heineken or any of the usual well-known beers.

Categories: Innovation, Brand Strategy
Tags: Budweiser, sam adams

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