Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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AUG 2007

Why Web Video is the New 30-Second Spot†

Medium Delivers More Depth--for Half the Price

Advertising Age, August 20, 2007 — Christine Arnholt felt a bit woozy. And anything that conjures up symptoms of seasickness is not a good thing in cruise marketing, noted the VP-marketing services for Carnival. But as she leaned in for a first-person video view of a waterslide trip down churning rapids at funshipisland.com, it just felt so, well, real.

Category: New Media Marketing
Tags: Carnival, Video

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