Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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AUG 2007

WOM: Teens Speak Another Language, Face Time Is Crucial

Marketing Daily, August 15, 2007 — WHEN IT COMES TO BUILDING positive brand word-of-mouth (WOM) among teenagers, the action isn't all on the Internet. In fact, almost two-thirds of information and opinions about products and services is exchanged face-to-face, according to a new study by the Keller Fay Group marketing research firm.

Category: Marketing Strategy
Tags: WOM, Youth Marketing

Related Factoid

On average, teens engage in 145 WOM conversations about products and services each week, containing 77 brand mentions--compared to averages of 71 WOMs and 22 brand mentions among the general U.S. public.

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