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AUG 2007

Toyota's Club Scion Gives Socializers A Lift At There.com

MediaPost Publications, August 14, 2007 — TOYOTA'S SCION DIVISION HAS ENTERED a second Second Life. Actually, a fourth. Toyota's Gen Y car division has this year created a presence on Whyville.com, Gaia.com, Second Life, and now, There.com. For the latter, the company--with help from Makena Technologies, which hosts There.com--has just launched Club Scion, a social club doubling as vehicle exploration.

Category: New Media Marketing
Tags: Scion, Community, Virtual World

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