Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
AUG 2007

Successful Social Marketers Give 'Em Somethin' To Talk About

MediaPost Publications, August 14, 2007 — BRAND MARKETERS FACE A CONUNDRUM. They know there are scads of consumers online talking about their products, but much of the commentary is merely noise. What they're looking for are the consumers who are real advocates for their brands, even though these types rarely blog.

Category: Marketing Strategy
Tags: Social Networking, WOM

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