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AUG 2007

Selling Television Sets by Turning Up the Glamour

Brands are trying to break away from their reliance on 30-second television spots, which some marketers fear have lost their effectiveness.

New York Times, August 14, 2007 — WHILE audiences might have to wait until autumn to see “My Blueberry Nights,” the first English-language feature from the Hong Kong director Wong Kar-wai, they can catch a shorter film from Mr. Wong while shopping for fashionable clothing or jewelry in Paris.

The five-minute film is actually an advertisement for a new television from Philips Electronics, a high-end flat-screen model called Aurea.

Category: Marketing Strategy
Tags: Philips, Marketing Tactic

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