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AUG 2007

Nike Setting the Pace in Interactive-TV†

'Quick Is Deadly' Effort to Include 20 Minutes of Content for Dish Network Subscribers

Advertising Age, August 13, 2007 — Nike is charging past the rest of the country's marketers in the interactive-TV race, launching the most ambitious push in that medium to date. The footwear-and-apparel behemoth said last week that the new "Quick Is Deadly" campaign for its Zoom training-shoe line would include more than 20 minutes of interactive content accessible to Dish Network subscribers with DVRs.

Category: Marketing Strategy
Tags: Nike, Advertising

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